There's a new party drug ripping through Western Europe's club scene. It's readily available at any grocery store and completely legal. It comes in many forms, including powder and liquid. It's chocolate, and it's part of a much larger movement.
The options for ingesting the raw chocolate ”” or cacao ”” at these parties are nearly unlimited. You can eat it or drink it, or ingest it through a cacao pill that many clubs offer. You can also get chocolate powder and inhale it directly through your nose. Belgian Chocolatier Dominique Persoone created a device specifically designed to do so, should you have an extra $50 lying around.
Ruby May, the party organizer at a club called Lucid, describes the cacao she provides ”” which is infused with honey, agave syrup and cinnamon ”” as "a smooth, sensual hug in a cup." May claims the cacao simply "amplifies" the house party experience, but actual effects are minimal. You won't be tripping or tasting colors. In fact, any euphoria experienced is most likely a placebo affect. But getting a "high" isn't really the point.
The rise of chocolate as a party drug is part of what's called the "conscious dance movement," which aims to create an environment of fun far removed from the crutches of drugs and alcohol. In fact, alcohol and drugs are usually forbidden at these parties.
"In all my years in research, I have never seen a person not smile when enjoying a piece of chocolate," said Dr. Catherine Kwik-Uribe, director of research and development for Mars Symbioscience. She has a point. To be fair, I've never seen anyone bummed out about doing cocaine, either.
There's good news for all you chocoholics out there. According to Medical Daily, there doesn't seem to be any harm in snorting chocolate, with exception of an irritated nose and a coughing fit or two. It's a far cry from cocaine, which I've heard can have terrible side effects, like death.