TJ Khayatan was visiting the San Francisco Museum of Modern Art with his friends when, unimpressed with the exhibits on display, he believed that he could do better.
Khayatan and his friends placed a pair of glasses on the floor and waited to see if museum visitors would mistake them as part of the exhibit.
Like clockwork, visitors flocked to see the latest piece on display at the museum, pondering pretentious hypotheses as to the greater meaning of the glasses on the floor.
"It's a commentary on how we all go through life with blinders on, never really seeing the truth," she probably thought to herself.
"So simple, yet so powerful. It makes you question, 'Why glasses?' Then immediately, you ask, 'Why anything? Why art? Why us?'" he could have said, in a smug and self-satisfied way, no doubt.
People even took pictures of the glasses, so that years from now, they could look at those photos and ask, "Why did I take pictures of these glasses?"
Khayatan posted the images of his social experiment on Twitter, which were retweeted more than 49 thousand times and gained more than 53 thousand likes.
Twitter users responded, finding the prank to be incredibly funny.
This Twitter user used the opportunity to take the classic "I'm dead" response and give it a pretentious-art-snob spin with, "I'm deceased."
Other people took the opportunity to lament the world of modern art as being a scam on the easily duped.
Given the success he had with the glasses, Khayatan tried the prank again with a hat, but like many sequels, it was met with middling success.
Khayatan tried the prank one more time with a garbage can, but by then people seemed to be catching on.
Still, Khayatan's glasses prank was a huge success, and could be the start of an illustrious art career of his own.