This is Haneefah Adam. She's a 24-year-old Nigerian woman with a hot new Instagram account that's spreading like wildfire.

What's she doing? Simple. Adam dresses a regular Barbie doll in custom hijabs. You've met Barbie? Meet Hijarbie.

Why do this? Well, as she explained to CNN, "It has roots in my religion and cultural identity. The way Barbie dresses is very skimpy and different and there's nothing wrong with it. I just wanted to give another option for Muslim girls like me."

You see, it can be tough for girls from other cultures to see so little of themselves reflected in the popular toys. It's alienating.

"It's important to create a sense of value in the Muslim child, especially the girl child," Adam recently said in an interview with Mic.

Of course, in these days of the Internet, something as innocuous as dressing up a Barbie can't come without controversy. Adam has received a bit of negative backlash for co-opting Mattel's iconic doll, though she insists that she's not trying to offend.

On the contrary, she explained to BuzzFeed the whole point was to bring something that "will be inspiring [girls] to be more confident, more driven, to believe more in themselves."

On top of that, Adam would also like to dispel some of the more popular myths about the Muslim faith while she's at it. To those that say Hijarbie is "repressed," she  responded via CNN, "People think that when Muslim women cover up they are forced to. (The) majority of us are not."

"We want to cover up and express our religion. But a lot of Muslims don't cover their hair and it doesn't make them any less of a Muslim," she continued.

So, then comes the awkward question: If Adam wanted to present a Barbie that looks more like her, why did she pick a doll that was so...white?

She explained in a recent FAQ on her Instagram page, "The simple truth is, I couldn't find the Different types in Nigeria (no Amazon or eBay or anything, Lol), I'd have loved to dress up a black doll myself too. I've ordered for some internationally and they'll soon be here."

Believe it or not, this Instagram account has been in the works for months, dating back to when Adam was studying for her master's degree in the United Kingdom. When she finally got back to Nigeria, she told Mic, "I went to the mall, purchased a doll, dressed it up, documented it and here we are."

The idea has really taken off, as evidenced by the fact that, at the time of this writing, Hijarbie has already amassed 29,000 followers.

And if by now you're like us and wondering how to get your own Barbie a custom-made hijab...worry not, dear readers. Adam's working on it.

Adam expects to get a purchase site up and running "as soon as possible," assuring fans, "we are in the process of building a website and working towards production."

Until then, our shoebox dollhouses shall be waiting with bated breath.