Why do this? Well, as she explained to CNN, "It has roots in my religion and cultural identity. The way Barbie dresses is very skimpy and different and there's nothing wrong with it. I just wanted to give another option for Muslim girls like me."
Of course, in these days of the Internet, something as innocuous as dressing up a Barbie can't come without controversy. Adam has received a bit of negative backlash for co-opting Mattel's iconic doll, though she insists that she's not trying to offend.
On top of that, Adam would also like to dispel some of the more popular myths about the Muslim faith while she's at it. To those that say Hijarbie is "repressed," she responded via CNN, "People think that when Muslim women cover up they are forced to. (The) majority of us are not."
She explained in a recent FAQ on her Instagram page, "The simple truth is, I couldn't find the Different types in Nigeria (no Amazon or eBay or anything, Lol), I'd have loved to dress up a black doll myself too. I've ordered for some internationally and they'll soon be here."
Believe it or not, this Instagram account has been in the works for months, dating back to when Adam was studying for her master's degree in the United Kingdom. When she finally got back to Nigeria, she told Mic, "I went to the mall, purchased a doll, dressed it up, documented it and here we are."