The girl in the picture is obviously dressed as a character from Sailor Moon. If I had to guess, I assume the guy is supposed to be Michael Cera, considering how awkward he's about to make this situation with his fumbling.
What's about to happen to this woman, unlike the previous picture, is no accident. These photos are wonderful in showcasing the calm before the (coffee) storm, and working our imaginations into picturing what happens next.
When opening this caregiving facility, they probably didn't think having a billboard above them would affect business. Then again, Game of Thrones has made a history of surprising people and ruining their day.