What began with a simple "Hi" cobbled together with Post-it Notes on an office building in Manhattan quickly turned into bloodshed an incredible array of talent and creativity as several offices on Canal Street took part in what history will remember as the Post-it War of 2016.
According to Adweek, several ad agencies, including Havas Worldwide, Horizon Media, Cake Group, Garrison and Star,Biolumina and Getty Images, have senttroops employees to the battlefield office windows to wage war against the monotony of a life chained to a cubicle.
What none of the companies accounted for was the amount of Post-It notes required to engage in such a large-scale war. With supplies dwindling, there were murmurs within the factions about surrender. Yet at the eleventh hour, reinforcements came. 3M, the manufacturer of Post-Its, sent cases of the sticky paper to the depleted agencies.
"Upon receiving word that a Post-it War has begun, Post-it Brand operatives deploy a top secret case of Post-it Super Sticky Notes to ensure a successful mission," Jeff Hillins, global business director at 3M, told Adweek. "We unfortunately cannot share an image as we prefer to keep the mystery surrounding the cases alive for the next Post-it War. Thankfully, Havas employee Sarah, code name@slou20, smuggled an image of the case onto Twitter for all to see.
When you're on the front lines, there is no concept of time. Days bleed into night, and the fire you had inside of you at the start of the war dwindles to nothing but a mere flicker of hope that maybe, just maybe, you'll survive long enough to see another sunrise.
"Unfortunately, our building management team has asked that all parties (including our neighbors across the street) take everything down before we all head out for the Memorial Day weekend," an employee wrote in an email, according to the New York Post.
However, the war would end not with a wimper, but with a bang, as Havas Worldwide dropped the atomic bomb of Post-it window art.
Havas Worldwide ended the two-week war with a giant mic drop that spanned six stories. No word on the casualties caused by this massive mic drop, but there's no doubt that future generations will always remember May 23, 2016 as Post-It war victory day.