I know how they can expand profits even more: Every couple of months, reduce the amount of bags sold in each box by one. Eventually, in a couple of years, they'll have people paying $6.74 for boxes full of air. I'm a genius.
I was going to be mad that they reduced the amount of cinnamon by 35%, but then I saw that they still managed to keep the 50% "bonus." What a relief! It's so wonderful when companies look out for the consumer like this.
If you looked quickly, you might have missed that the bottle that is twice the size has had its active ingredient diluted by 50%. Personally, I prefer their super-value bottle, which is just 5 gallons of water with a vague, minty smell.
We've heard the warning that "contents may settle," but this is too far. There's no way that amount of cereal ever came remotely close to filling up that box. I appreciate your optimism, Flax Plus, but if this breakfast relationship's going to last, we're going to need to set reasonable goals.
Or, perhaps the Edy's slow churning process has become so slow that they don't have time to wait for a whole 1.75 quarts to be ready anymore? They had to shrink the packaging by almost 15%. The delivery truck was about to leave!
Clever packaging and pockets of air make it look like this container is absolutely bursting with cherry tomatoes. When you open it, however, the only thing that spills out of this package are lies and disappointment. It's seventh grade all over again.
This one has us conflicted. Yes, it's irritating that they put all six of the cranberries into the one tiny area that can be seen through the packaging's window... But then again, when you eat that section of the chocolate, it's going to taste heavenly. Let's just judge this one as "slightly evil" and move on.
A few years ago, Scott toilet paper decreased the width of a roll from 4.5 inches to 4.125 inches (a reduction of 8.3%) for the same price. Of course, shoppers recognized this immediately, because by now everyone knows to bring a ruler, pencil, and graphing calculator with them to the grocery store.
Both of these boxes contain the same four-ounce tube of Colgate toothpaste. I suppose the "bonus" that's being advertised by the box on the top is because they throw in an extra feeling of regret and frustration, free of charge.
Most peanut butter jars have bottoms that lay flat (you know... like jars.) Skippy, though, decided it would be just delightful if they added some dimples to theirs, which just happen to remove 10% of the product. Hey, you know what I just got a taste for? Jif.
This one's a head-scratcher. Somehow, by giving you less ground coffee, you now have the ability to make 20 more cups than before? ...Huh? They should reduce the package size to 2 ounces. Then, by my calculations, you should be able to make thousands of cups of coffee!
By now, you've seen quite a few examples of brands shrinking their packaging while charging the same price. Those companies are amateurs. Nabisco takes things to the next level by reducing the quantity of Ritz crackers in a box, and then having the gall to charge MORE for them. They're reducing supply to increase demand. It's the 1973 oil crisis all over again... only for your cheese platter!
If you enjoyed a Twix bar recently, well, I have bad news for you. Turns out you didn't enjoy it; you were scammed! With ten percent less candy in each wrapper, all I can taste is betrayal... and caramel.
This shrinking Minute Maid orange juice carton is just another one of the many reasons why I think it's best to avoid fruit altogether. It's an issue I'm very passionate about, as the ER doctor I lectured last time I was admitted for scurvy can attest.
Alright, now this... This is unacceptable. They've pushed me too far. You can shrink my toilet paper, over-charge me for cinnamon, or dimple my peanut butter and I won't say anything. But, the second you mess with my lunch break, it's war.