A lot of people think the secret to getting the perfect photo is waiting for the right moment to arise, then capturing it on film. But the real secret to getting the perfect shot is faking the perfect moment, taking hundreds of photos, then digitally manipulating the images later on a computer.
When you're a photographer who can't afford to travel and photograph the northern lights, just have your friends wave around some glow sticks in the backyard and slow your shutter speed way down. It's practically the same thing.
I figured this photo was fake even before I saw the ladder. Neither of them look overly concerned with the prospect of her being blown away by a powerful gust of wind. If you want to sell a fake photo, you have to emote.