OK Go's music video for "Upside Down and Inside Out" set the Internet ablaze, gaining more than 10 million views within its first 9 hours of being online. Shot in one take, the video is a choreographed dance full of floating flips and vibrant colors, all in zero gravity. Now there's a behind-the-scenes look at the making of the video, and the music video was even more difficult to shoot than you probably imagined.
The band took two flights per day during the week of shooting, and they just couldn't get a perfect take. The anti-gravity was taking a toll on the band, even causing lead singer Damian Kulash to pass out while filming.
"I did a big bunch of spinning, grabbed onto the drink carts and then, next thing I know, I was like in a dream and I was in this weird place sort of like emerging from a tunnel or something like that," Kulash said.
On the penultimate day of shooting, a piece of equipment malfunctioned, cutting the day short. The production was given an extra flight on their last day of filming, which meant they had only three more opportunities to get it right. "We don't need rehearsal as much as we need luck," said Trish Sie, the video's director. "We just need the stars and the planets to line up. ... I feel pretty confident, but I am scared."
"There's sort of like an unspoken thing creatively that we all know when we've gone too far and we like that," said bass guitarist Tim Nordwind. "When we go that far it feels like, `OK, that's what we wanted to say, that's from us.' ... We somehow need to reach a little bit further in order to feel like this is from us."