2. Toys R Us: "I Don't Wanna Grow Up, I'm a Toys R Us Kid"
This commercial hasn't run for nearly twenty years, but we bet you could still sing the entire Toys R Us song from memory if you tried. However, we're slightly concerned about the symbolism of Beverly Horn in 1996 catching the ball she hit in 1982, thus resulting in an out. Is that supposed to represent her hopes and dreams?!
3. Folgers: "The Best Part of Waking Up Is Folgers in Your Cup"
In 1984, Folgers Coffee decided to target the highly-lucrative "terrible parent" demographic with an ad about a set of parents who simply refuse to get out of bed, no matter what madness their abhorrent children might be up to.
In the years since, Folgers has wisely dropped the "neglecting your kids" angle, but the catchy little jingle still lives on.
4. Chili's: "I Want My Baby Back, Baby Back, Baby Back"
This Chili's Baby Back Ribs spot is all about one thing: the guy at seven-seconds in who only sings two words, "barbecue sauce." Do you think he got paid the same rate as the guy who had to sing, "I want my baby back, baby back, baby back..." over and over?
5. Oscar Mayer : "I Wish I Were an Oscar Mayer Weiner"
As you'll see in this commercial, the original lines to the jingle were, "I'd loveto be an Oscar Mayer wiener." Somewhere along the line, though, the love was downgraded to a simple wish. What'd you do to screw up that relationship, Oscar Mayer?
6. Kit Kat: "Give Me a Break"
Kit Kat ingeniously co-opted a phrase commonly associated with frustration and annoyance and turned it instead into an ad for chocolate. All of a sudden, anytime somebody screamed at a customer service worker, "Oh, gimme a break!" they could immediately be handed a candy bar and everyone would laugh at them.
7. Pull-Ups: "Mommy, Wow! I'm a Big Kid Now"
If only the toddlers who took such hope and optimism from this Huggies Pull-Ups spot realized that its tune is almost exclusively sung sarcastically by anyone over the age of three...
8. Doublemint: "Double Your Pleasure, Double Your Fun"
Doublemint Gum's jingle was so effective that they continued to produce the exact same commercial, year after year. It always went like this: A pair of twins walk along the boardwalk while being creeped on by two dudes in polo shirts. Those girls then buy some gum, after which point the guys walk over and presumably invite them to their frat house. The girls then leave with the guys.
Message: Our gum will get you laid. Big Red can't compete with that.
9. McDonald's: "...Pickles, Onions on a Sesame Seed Bun"
Every American over the age of eight, without even thinking, can recite, "two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun."
McDonald's ubiquitous Big Mac campaign showed that your tune doesn't need to be catchy or even rhyme in order to become part of our cultural lexicon. It just has to be repeated. Incessantly.
10. Meow Mix: "Meow, Meow, Meow, Meow..."
I call BS on that cat-to-human lyric translation on the bottom of the screen. There's no way any cat would ever be so polite.
11. Band-Aid: "I'm Stuck on Band-Aid Brand"
I love this song, but maybe it would be a better idea not to have a child with an open wound on his jaw bobbing for apples at the carnival? ...Maybe?
12. Subway: "Five Dollar Footlong"
This catchy little earworm of a commercial for Subway was a notable deviation from their other ads, which seemed to always feature Jared Fogle. Hey, I wonder what ever happened to that guy...
13. Chicken Tonight: "I Feel Like Chicken Tonight"
"I feel like Chicken Tonight, like Chicken Tonight" is yet another tune that isn't inherently catchy or clever. But, when paired with images of everyday people flapping their arms like maniacs, somehow this spot took off.
Unfortunately, while the jingle swept the country by storm, nobody actually bought the stupid stuff, because it was just overpriced marinara sauce.
14. Alka-Seltzer: "Plop Plop, Fizz Fizz, Oh What a Relief It Is"
True story, the real point of this ad campaign wasn't even to raise awareness for the Alka-Seltzer brand, but to trick consumers into thinking they needed to use two tablets instead of one. So, it was drilled into our collective heads: "Plop plop, fizz fizz..."
Geez we're all such rubes.
15. Burger King: "Hold the Pickles, Hold the Lettuce..."
The 1970s were a crazy time. Everybody demanded things done their way. Also, if you wanted to work at Burger King, you were forced to wear a ridiculous hat.
16. Empire Carpet: "800-588-2300 Empire!"
But for my dollar, the most successful jingle might just be the one at the end of every Empire carpet commercial. After all, what's better than being able to infect millions of people with an earworm consisting solely of your business's contact information? I don't even know my wife's cell phone number, but you can rest assured that anytime, day or night, I can get in touch with a carpet specialist from Empire, lickety-split.