Damn them all you want, but bloggers and vloggers are doing some hard-hitting journalism. While there’s usually no talk of world affairs and other such things, this new breed of online writers is taking on challenges and letting us know how hard doing something is. So that, by the time we take on the challenge, we already know how things can turn out.
Take YouTube Vlogger Alyse Brautigam for instance. This girl is onboard the “no ’poo trend.” Now, before you start thinking of bowels, you should know that this trend is one where people try to go for as long as they can without washing their hair with shampoo or conditioner.
Brautigam, also known as Raw Alignment, has taken this challenge for us. So we can see how things turn out, before doing anything disgusting ourselves. The girl embarked on the challenge when she set out on a six-month long hike across the Appalachian Trail from Georgia to Maine.
You can just assume that things are going to turn icky. A six-month long hike in itself is a feat and with no shampoo or conditioner, the hair was not going to stay pretty. Brautigam set a challenge for herself for 30 days.
5. Just Add Water
The only thing Brautigam could use to wash her hair during those 30 days was water. She even kept a video diary of the month-long challenge. As one does when one wants to be the best vlogger out there.
Brautigam had many things to say about the challenge. “I was very surprised brushing through my hair after that shower of not using anything besides water, how easy it was to brush through. Normally, if I don't use shampoo or conditioner, it's really hard to brush through. I'd imagine that's from the oils.”
So things looked positive for a second there. But the challenge would reach its peak after two weeks. After that, Brautigam's hair was a mess that was only good to tie up in a messy bun. Her hair lost its soft texture and that shine that comes with the use of products.
Brautigam said that although it may not look as bad on video, in real life the hair was in a bad state. It felt dry and “oily at the top of the scalp.” “The best way I can describe it is just that there's, like, gunk on it.”
“I guess in general I don't like the feeling of my hair like this … It's not an enjoyable texture,” Brautigam explained. I guess there’s a reason why the hair care industry is a billion-dollar industry then…
And yet, some people believe that many of the hair care products out there are doing more harm to our hair than good. They note that such products are stripping away our hair’s natural oils. In turn, these products lead us to buy even more products.
One solution to breaking this vicious cycle is a slow process of “oil training” your hair. You do this by doing away with wetting your hair for as long as possible, ideally a week or even more. This way, the hair will learn to control the oil naturally.
Brautigam has taken the no ’poo challenge so we don’t have to. I wasn’t too keen on this challenge from the start. The name itself is off-putting. And, well, now that the obvious is the result, I might just stick to washing my hair every week like a normal person. But then, that’s just me. Would you go 30 days without ’pooing your hair?