Snortable chocolate became a bit of a trend in the party scene in Europe over the past two years. Well, I have some good news for us living here in the United States. We now have snortable chocolate! Just what we always wanted.
Coco Loko is a new product that is marketed as a stimulant and stress reducer. This product is a snortable chocolate powder that was created by a company called Legal Lean based out of Orlando, Florida. Are we surprised that this product is coming out of Florida?
Nick Anderson, 29 founded Legal Lean company and came up with the idea for Coko Loko.
"You get a nice minor euphoric rush. You feel a calm energy and focus. You feel motivated to want to go out and dance or be social," Anderson said. "You feel yourself; you just feel a nice positive vibe and energy to you."
After seeing YouTube videos of people snorting chocolate in Europe, he knew he wanted to cash in on the idea. He sampled other products and decided to make his own. Coko Loko has been on sale online for a month and is slowly popping up in smoke and tobacco shops.
So far, the company has sold about 2,000 units online for $24.99 a pop. His plan is to get distribution all over the US for people over the age of 18. Right now, there is no age restriction on the product. Better get it while you can, kiddies! Oh, don’t. That’s a very bad idea.
Although there is currently no age limit, when you buy it online, there is a warning that says the product is not recommended for children or pregnant women. We don’t really want our child learning how to snort things, now do we? Next thing we know they will be snorting chalk, pixie sticks and pop rocks. They plan to put an 18 and up label on the product within the next month.
The product is made of raw cacao powder and then has a mix of ingredients like gingko biloba, taurine and guarana. These are all common energy drink ingredients. Please keep in mind that Anderson did not consult an medical experts when he was working on the product.
According to Dr. Ryan Stanton, an emergency physician in Lexington, Kentucky, and spokesman for the American College of Emergency Physicians, there is nothing wrong with the ingredients in Coko Loko. The problem, however, is how you ingest it. Snorting can cause damage to your nasal passage. And according to Stanton, there is even greater risk if powder that doesn't get caught in the nose ends up in the lungs.
"There's a reason why our GI tract is completely separate from the breathing tract. The stomach is designed to take in things and deal with them, whereas the lungs were designed for air, and that's it," he said. "They're not designed to deal with being a filter, which is basically what you're asking them to do with these foreign substances."
Getting foreign substances stuck in the lungs can cause tissue scarring and chemical pneumonitis. You can also get inflammation of the lung when you inhaling irritants, he said. He has seen similar issues in patients who have snorted flavored sugar.
I told you! If you tell people that they can snort candy, they will!
"There's no reason to snort chocolate. You can eat chocolate," Stanton said. "We know there's health benefits to dark chocolate, but that's eating it. There's no reason to think you need to snort these different things to make it better."
"I can't think of a single parent who thinks it is a good idea for their children to be snorting over-the-counter stimulants up their noses," Schumer, D-New York, said in a statement. "This product is like cocaine on training wheels."
Anderson is standing up for Coko Loko and claims that there have been no negative effects of snortable chocolate reported after it’s two years being on the market in Europe. In response to the negative comments from Schumer at the product, Anderson said,
"We're all adults. It's not for children. It should be 18 and up," he said. "He's just got to look into it more before he really jumps to conclusions and tries to demonize things. Because if we're going to demonize everything, then what kind of country are we?"
What kind of country are we living in? One that sells snortable chocolate.