It’s no secret that in the West, sex sells. But have you ever stopped to think about what the same product would look like advertised in a more conservative region of the world, such as the Middle East?
For example, let’s look at Britney: in the Western album cover on top we can see her full body in tight pants and a crop top, whereas in the second photo, we can only see her face.
It’s really no surprise at all that this one was edited...it would even be considered a pretty raunchy album cover for most American audiences! Accordingly, in the second photo they gave her a cute little skirt!
This example just proves that there is a profound similarity between the cultures: that both the West and the Middle East don’t really want to see Justin Bieber’s face. Yeah, let’s just stick with the second album cover. We’re cool with that.
These images show advertisements for Clarks, a British shoe manufacturer. The image on the left is from Kuwait, where the model is allowed to have her knee exposed, while the image on the right is from Saudi Arabia, where the model must have her hair and legs covered.
The second image here is actually not too bad. Also what’s up with that weird furry jacket-thing? And the unnatural amount of photoshopped oil on her skin in the first image? Photoshop can turn sour in both directions, people...
Seeing these images side-by-side certainly gives you some perspective about the differences between the two cultures! It makes you think about how sexualized the human body is in the West, and conversely, how sexuality is taboo in many Middle Eastern cultures.