It's already well known that beauty standards vary in every culture. As a social experiment, this website decided to see what would happen if they sent the same woman's picture to designers across the globe and asked to Photoshop her based on their country's perceptions of beauty.
The results were fascinating, with some artists really focusing on every last detail – including changing the color of her shoes. Other artists left her face and accessories alone and just made dramatic body changes.
Looking at each of these pictures is such a powerful reminder that the beauty standards we see are constantly reinforced by images in our culture. It also sheds light onto the fact that some of these standards are not exactly attainable.
Since the pictures were so varied and all showed some form of the woman's shape being slimmed down, the scientists who conducted the experiment asked an additional question. They wanted to estimate each woman's Body Mass Index (or BMI) based on the proportions of the picture.
Even though the BMIs themselves may be healthy, the standards of beauty time and time again were shown as women who would still be considered very fit or very skinny for their size. So while they may not be numbers that are grossly unattainable, they still can reinforce unhealthy perceptions in order to achieve the so-called beauty.
It's interesting to note that the study focused on women designers with their goal being that women would better know the pressures and standards of beauty. But they did accept submissions from men in order to get a more well-rounded picture of each country's standards.
The model's weight was always changed, their hip ratio was often tweaked, and their face and hair were contorted. It's fascinating to see these images side by side and be reminded of the small, subtle changes that have a major impact on beauty perceptions around the world.