Most companies allow retailers complete freedom in setting their product selling prices. Then there's the AriZona Beverage Company. It prints a set price of 99 cents right on most of its canned products thereby "strongly suggesting"retailers sell it as marked. This company swears that 99 cents is the price it wants its drinks to always sell for until the end of time!
Meet AriZona Beverage Company co-founder and CEO Don Vultaggio (center) and his sons: Wesley (left) and Spencer (right). This is a family owned and operated business committed to its 99 cent price point. How can the company do this despite inevitabilities like rising production costs? Quite simply, AriZona doesn't spend money on things most businesses do such as that little function called advertising...
Most companies fork over big money for a celebrity endorser of their products. AriZona not only won't do it but didn't even appreciate Miley Cyrus um...displaying its product for free in her 2013 Terry Richardson photo shoot. Go figure.
5. How Crazy Is It For AriZona Canned Beverages To Stay Forever At 99 Cents?
Since AriZona is focused on keeping its cans selling for 99 cents as much as possible, it's kinda crazy smart that this business saves money in so many ways. Every production detail is thought out in terms of maximum efficiency and savings. Now there's a novel idea.
One interesting method the AriZona Beverage Company uses to keep its cans priced at 99 cents is to have its deliveries done at night. This avoids rush hour traffic to save on time. How very Santa Claus!
The first AriZona product came out in 1992 and it soon squashed Snapple to lead the industry. All these years later, with so many flavors and varieties from iced tea to smoothies, AriZona remains a top seller, still without advertising, and still keeping its 99 cent trademark.