People for the Ethical Treatment of Animals, or PETA for short, is the largest animal rights organization in the world. They focus on activism in four areas where they believe animals suffer the most: the food, clothing, and entertainment industries, and in laboratories.
PETA has come under fire for years for its controversial marketing tactics and practices, including the objectification of women, marketing inappropriately graphic novels to children, and even the killing of animals in its care. Seems a little ironic, doesn’t it? PETA’s president, Ingrid Newkirk, has even stated that she doesn’t believe that people should be allowed to have dogs and cats as pets.
Calum brings up that while PETA clearly spends a fortune on their odd marketing alone, they still end up euthanizing 97% of the animals that fall into their care because, as they claim, they “can’t afford” to keep them alive. That makes a lot of sense?
Calum brought up examples of some of the bizarre-o ads they’ve concocted, such as the one above. So this is what they’re spending their money on instead of actually working on saving the animals in their care.
Calum finishes off the Twitter thread by making a good point: PETA clearly cares more about making money using shocking scare tactics and deceptive information in order to get people to donate money to them.
It might be a better idea to find a small organization that you trust!
PETA kept their replies on the Twitter thread to a minimum - probably to avoid further bad publicity - but they did reply to Calum’s tweet, linking one of their own articles as “evidence” that they don’t kill as many animals as has been touted.
One Twitter user called them out, however, saying that out of the 2,007 animals that PETA had taken in, 1,428 of them were killed.
Of course, PETA still has their loyal followers too. One Twitter user pointed out that the organization’s controversial advertising tactics all point to reality and that people shouldn’t be mad at the messenger for that.