Recently, Campbell did a tattoo project called "Whole Glory" where he gave fifteen people a free tattoo. All they had to do was stick their arm through a hole in the wall and they would get inked by the celebrity tattoo artist himself. There was only one catch...
...they had to let Campbell do whatever he wanted. Yup, you could get tattooed for free as long as you were willing to give up the rights to knowing what was going to stay on your body for the rest of your life. Yikes!
Participants were chosen at random through a lottery system and announced every hour. More people than you would think were willing to receive a mystery tattoo, and "Whole Glory" drew lines around the block.
"When somebody puts their arm through here, I can't help but imagine who they are. The whole time I'm back here tattooing them, I create these stories in my head about who these people are. The tattoo that I do is tailored to that imaginary person.
"I feel like everybody gets the tattoo that they're supposed to have," said Cambell.
“I’d sit there and I’d shave the arm, and I’d clean it off, and I’d be like, ‘It’s not right.’ Yours included. Every single one, I changed my mind last-minute. Who knows, maybe Malcolm Gladwell would say there are subtle, imperceptible clues I caught," said Campbell.