The project is the brainchild of LA-based production company Indigenous Media, which gets creative by telling stories on new platforms. Indigenous recruited filmmaker Hannah Macpherson to write, direct, and produce the Snapchat film, a creepy tale of a group of friends in search of a haunted shack called (of course) Sickhouse.
The team knew that to pull off the experiment, they would need to strategically cast the film. So they chose YouTube star Andrea Russett, whose hundreds of thousands of Snapchat followers provided the perfect audience to test out this new method of filmmaking.
The filming of Sickhouse began on April 29 and ended on May 3. The team filmed in real-time, posting 10-second vignettes to Russett's Snapchat account throughout each day of filming. At first, Russett's followers thought they were just getting a peak into the star's daily life.
Eventually, though, the viewers caught onto the ruse. Probably because it seemed a tad ridiculous for these teenagers to be posting videos to Snapchat while their lives were possibly in danger. But then again, some kids would do anything for a great snap, you know?
As far as the story goes, Sickhouse is pretty par for the course for a low-budget horror film. There is an abandoned house in the middle of the woods, jump scares, and horny teenagers making dumb decisions. What more does a horror film need?