Having a wide range of shoes, shirts, and accessories to choose from can make life a lot easier. A wardrobe is nothing without a variety of pants to match a person's style or mood, and one fabric reigns supreme above the rest.
No matter if you like them ripped, acid-washed, or bootcut, everyone can appreciate a pair of jeans. You can rely on them to compliment literally any color or fabric — they are literally the lazy way to looking stylish. Put on a pair and get going.
Who could forget Justin and Britney's matching red carpet denim attire? It was so over-the-top yet so simple. Jeans are super underrated, but even celebs stand behind their versatility. One brand almost dominates the market when it comes to this fabulous fabric.
Founded in May of 1853, Levi Strauss & Company has become synonymous with the classic jean. Centered in San Francisco, California, business really going booming in the early 20th century. Levi's jeans became especially important to those who needed pants that provided comfort and durability.
A pair of Levi's has plenty of convenient pockets, but there is one that has remained a mystery. What is with that tiny pouch within the pant pocket? It turns out that company put this pocket here with a very distinct purpose.
That small space is intended for the wearer to keep their pocket watch perfectly safe. Although this may be a little outdated, it served a very important purpose when the Levi brand first gained popularity.
7. Levi's Jeans Were Marketed To The Working Class
Consumers that performed various labor jobs were the main targets of Levi's marketing campaigns. Having a safe spot for your pocket watch was support important — since cell phones hadn't hit the scene yet — and this tiny jean pouch offered a sensible solution.
8. Hard Labor Jobs Required A Time-Keeping Solution
Although everyday business people could keep a pocket watch in their coat pocket, those who worked as miners or cowboys didn't have that luxury. The Levi Strauss company found a way to ensure that hard labor didn't come without its perks.
Levi's jeans allowed hard laborers to keep their timepiece safe, regardless of the terrain. This small jean pocket was specially designed to fit your pocket watch. Rocking your favorite Levi's has some historic significance.
Not may people may be carrying around a pocket watch anymore, but the company doesn't plan on doing away with this clever pouch. Although outdated, this little piece of fabric has been around too long to simply disappear.
11. It's Been Part Of The Brand For Over A Century
Levi has been manufacturing this clever timepiece pocket for over 135 years. That's over a century of protecting your greatest assets, and the design is simply timeless. It also comes in handy for holding other things.
Whether you need to stash some coins or other smaller items, this pocket definitely serves its purpose. Need to store your cell phone somewhere? The reason behind this tiny pouch has literally come full circle.
“This extra pouch has served many functions... condom pocket, coin pocket, match pocket and ticket pocket, to name a few," as stated on the Levis Strauss blog. Just one more reason to rock your favorite pair.
"Not only is the pocket extremely useful for holding tiny trinkets, it is also is loved by denimheads for the faded and worn nature it takes on over time," stated the company's blog. A watch pocket that is practical and screams style? Count us in.
The classic blue jean has come a long way since its 19th-century beginnings, but it still stays true to its roots. With the wide arrangement of styles and fits, it's hard to not find something to love. This classic is literally timeless, with or without a pocket watch.