Some of the Coolest Cosplay at the 2016 San Diego Comic-ConThese people went all-out for Comic-Con this year!
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With so many people here, companies have to fight for your attention. Lots of times, they do it with immersive alternate-reality ad campaigns. The downside to this, though, is that you may find yourself watching a suspected "viral marketer" on the street for way too long before realizing he's actually just a local ranting lunatic.
Some of the Coolest Cosplay at the 2015 San Diego Comic-ConThese people went all out for SDCC this year.
Real Life Peter Griffin Goes to NY Comic Con '14"I go to work and I'm like a nobody ... and I go to NYCC and people are pulling out phones like I'm freaking Brad Pitt."