Saying that people are attached to their phones would be a gross understatement. We text while we exercise, we chat while we are driving and even while we brush our teeth. We find a way to carry an umbrella, a cup of coffee and a phone all at the same time and with no problem. Even the bathroom is now a phone friendly zone. Come on! You know you update your Facebook status while you are on the toilet. Just admit it. I do it too.
When it comes to technology and smartphones, Japan has been years ahead of the Western world. Because of this, the Japanese are so attached to their cellphones, that women were bringing them everywhere. Including into the shower.
Not only are almost all the phones that Japan manufactures waterproof, but other countries will make a waterproof version of their phone for Japan and Japan only. Korea does this with their LG smartphones.
Ken Hong, LG's global communications director, explains, “For a smaller Korean brand like LG, we need to be able to check all the key boxes to be as attractive as possible to Japanese consumers.”
Waterproof phones may sound like something from the future, but the first waterproof feature phone was 2005's Casio Canu 502S. More recently Motorola launched Android's Defy in 2010. And this year Samsung added the waterproof Note7 and Apple announced its waterproof iPhone 7.
A third of damages to phones is from water damage, said Florian Sohn, a Panasonic marketing specialist for Europe. "You may drop the phone in the bathroom, or bring it close to water when you wash your hands or it may fall inside toilets."
Think about the next time you accidentally drop your phone in the toilet. You will never have to put your phone in rice and pray that the end result will be in your favor. You'll never to blow on it or blow dry it again. Let’s face it, when you drop your phone in the water, it doesn’t usually end well.