Most people were pleased the Mall of America was showing that Santa doesn't only have to be white. “Even though he’s a fictional character, Santa could be any color, any race, any gender,” said Shanene Herbert, who runs the after-school program SPIRIT. “This is an image of him too.”
However, Jefferson has continued to do his job, and the kids don't care about the color of his skin. "What they see most of the time is this red suit and candy,” he said. "I’m just a messenger to bring hope, love and peace to girls and boys."