In 1972, radio DJ Gary Owens held the Miss Beautiful Ape pageant as somewhat of a promotion event for the new Planet of the Apes movie. The woman who humiliated herself the best in front of a crowd full of people won a small roll in the next POTA movie.
Watch out fellas, this trend may be making its way back for you! This picture is from the Venice Beach Good Looking Man Pageant in 1930. Although the man on the right definitely had a leg (and maybe a few feet) up on the competition, he didn't take home the big prize.