The Baskin-Robbins logo has a capital B and a capital R, which stand for Baskin-Robbins, duh. But the parts of the B and the R that are pink look like the number 31, which stands for the ice-cream chain's famous 31 flavors.
Look at the "tit" in "Tostitos." Go on, really stare at that tit. Notice how the two T's look like human figures holding a tortilla chip between them? And what's that dotting the letter I? Hey, it's a bowl of salsa! Cool.
Look there, between the second E and the X of the FedEx logo. The font is such that the two letters placed together form a perfect forward arrow. It sends the message that your FedEx delivery person will get your package where it needs to go quickly and efficiently. Not like with those total clods over at UPS.
Did you ever notice the arrow in the Amazon logo? Did you ever wonder why it's there, or why it connects the first A to the Z? It's because Amazon has everything "from A to Z!" Get it? It's so clever I could vomit.
I know what you're thinking when you look at the Milwaukee Brewers logo: "The baseball team has a baseball glove as its logo. That's boring." Nuh-uh! Look more closely and you'll notice the fingers of the glove form a letter M, and the palm and thumb form a letter B. That stands for Milwaukee Brewers. See? It's exciting!
If you look closely at the mountain in the Toberlone logo, you'll notice the image of a prancing bear. "Why is there a bear?" you ask. Because the chocolate bar was created in the Swiss city of Bern, whose symbol is a bear. Now the mystery is solved. Move on with your life.
Look at the Pittsburgh Zoo's logo and you might see a tree with birds flying around it. Now think back on that optical illusion from when you were a kid, the one where the picture looks like both a goblet and like two faces looking at each other in profile. Now look at the Pittsburgh Zoo's logo again. GORILLA VS. PUMA.
You've seen the McDonald's "golden arches" logo billions of times, but have you ever seen it upside down? If you're 12, it might make you think about boobs. That's no coincidence. When the chain was fixing to change its logo in the 1960s, a psychologist convinced the company to keep the arches because customers would subconsciously associate them with nourishing breasts. So go ahead, everyone, and gorge yourself on Ronald McDonald's life-giving hamburger teats.
Here's another one where the hidden pictures lies between two letter of the product name. Look at the space between the K and the I in "KISSES." It looks like a Hershey's Kisses! This logo is incepted AF.
Cisco Systems is so named because it was founded in San Francisco. Makes sense. But that's also why the stylized electromagnetic waves in the company's logo also bring to mind the two towers of the Golden Gate Bridge.
The NHL's Washington Capitals team logo is so patriotic, it has three patriotic symbols in one. First, the logo is in the shape of a bald eagle, the symbol of America. The bald eagle's head and wings also form the shape of a letter W, for Washington. But do you see the subtle third image? The negative space below the eagle's head and between its wings forms the silhouette of the United States Capitol Building.
The Chick-fil-A logo is clever. The letter C is shaped to form a drawing of a chicken. That's because the restaurant chain's primary product is chicken-based food. Its secondary product is homophobia. Boycott Chick-fil-A.