Originally, the Adidas logo was just three stripes. But, in a redesign, the stripes were tilted to form the shape of a mountain. According to the company, that mountain represents the physical challenges its athletic products can help consumers achieve.
Beats headphones. Even though they’re garbage products sold at a high price point, everyone buys them because celebrities endorse them or whatever. Or maybe customers are taken by the logo’s subliminal message. It looks like a lowercase B, but also like a head with headphones on.
BMW is known for its cars, but it started out making aircraft. The blue-and-white logo represents propellers spinning on a blue sky. It also references the blue-and-white flag of Bavaria, where the company started.
The Bronx Zoo’s logo makes use of negative space to create two pictures in one. At first, you may see only giraffes, representing the zoo’s animal exhibits. But look closely at their legs, and you’ll see an image of the New York City skyline.
The FedEx logo seems simple enough, with its bold, blocky, Futura-inspired font. But there’s a subliminal message. The arrow formed in the negative space between the E and the X suggests the company moves forward quickly and directly to deliver your parcels right on time.
Google tested a lot of color combinations for its logo before it settled on the right one. According to designer Ruth Kedar, the green L breaks up the primary-color pattern on purpose. It’s mean to indicate that the company doesn’t follow the rules.
Everyone knows the NBC peacock. Obviously, it suggests the company’s pride in its product. (Very proud. Like peacocks! Right, Janet?) But the rainbow of colors in the logo represents NBC’s color broadcasts, a real novelty for TV back in the day.
Since the second “Pete’s Subway” sandwich shop opened, the iconic dual arrows in the S and the Y have been a part of the company’s logo. They represent the entrance and exit of a subway station. They also represent Subway sandwiches going into your mouth when you eat, then out of your butt hole when you poop...
This one’s subtle, but you’ll never be able to unsee it. Even though Wendy is founder Dave Thomas’s daughter, look closely at her collar and you’ll find a different family member. The folds in the collar spell the word “mom,” which stands for the burger joint’s “home-cooked” vibe.