Holtom created design specifically for the Campaign for Nuclear Disarmament. AKA the CND for short. It made its debut during “the first large-scale anti-nuclear march of its kind” from London to Aldermaston (Co.Design).
According to Reader’s Digest, “Protesters marched 52 miles from London to Aldermaston in Berkshire, which is the site of the Atomic Weapons Research Establishment to protest the use of nuclear weapons in war.” This march was “the first widespread public display of the peace sign.” And it’s been in the zeitgeist ever since.
We kid here at Guff, but we also like to learn. In all seriousness, the design behind the peace symbol is pretty interesting. It’s actually semaphore, a signaling system involving waving hand-held flags to represent the alphabet.
The peace sign combines the semaphore letters N and D. It stands for “Nuclear Disarmament.” Thank God they used semaphore instead of actual letters, because the University of Notre Dame’s logo already has dibs on that.