DiGiorno's Twitter has been popping up a lot in the news lately. Remember this debacle from this Tweet that's now been removed? Poor DiGiorno didn't quite check what this hashtag was meant for before they took to Twitter. It was actually a trend to raise awareness about domestic violence but hey, that's not what they thought it was, obviously.
So DiGiorno was sort of in need of a win. And they got one. Against Papa John's.
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Papa John's hasn't been super happy lately. And that's because of...the NFL?
It actually makes sense. The company has been an official sponsor of the NFL since 2010, but its stock has dropped 24% this year. CEO John Schnatter is blaming it on the players who are kneeling during the national anthem in a protest to police brutality. Maybe it's that, maybe people are trying to eat more healthy, maybe it's DiGiorno. However you want to slice it, he's not happy.
Enter DiGiorno pizza on the scene. The Nestle owned company hopped into the dialogue with a zinger of its own.
Pizza Hut was also in on this action, but in a more subtle way. They're official sponsors of the NCAA, and in a call on Thursday, Greg Creed, the CEO, said "[w]e’re not seeing impact on any of that on our business." Simple, to the point, and not directed particularly at any company, Pizza Hut is keeping it cool.
Fresh Out The Oven
And DiGiorno is not letting it go. They pinned their #NewPizza tweet to their page in this self-aware post of their pettiness.
Going to pin this because that seems like the petty thing to do.