Every time a new version of a phone comes out, it seems like people are chomping at the bit to catch a glimpse of it and all of its glorious upgraded features.
The iPhone X was, of course, no exception. It was released earlier this month and people have been freaking out over it. One YouTuber, however, may have gone a little too far in showing off the new iPhone before it was actually released...
After months of hype built up around the iPhone X, it’s finally here. Apple has called the new phone a complete reimagining of what the iPhone should be and reviewers have been raving about it. And for a cool thousand-dollar starting price, the iPhone X can be yours too!
Those who have been lucky enough to get their hands on an iPhone X have noted that this new upgrade is very different from past iPhones. It has an Automatic Setup option that lets you switch data from your old phone to your new iPhone X, making the switch completely seamless. And then there’s the fact that this new iPhone doesn’t even have a home button.
Brooke Peterson, better known by her YouTube moniker “Brooke Amelia,” went on a guided tour of the the Apple campus recently with her dad, an engineer at Apple. On the tour Brooke got a first-hand look at the then-unreleased iPhone X. She took her camera with her on the tour, which was probably a mistake in hindsight.
The video that Brooke posted on YouTube was a five-minute-long vlog that showed her playing around with some of the iPhone X’s new features for about 25 seconds. She demonstrates the phone’s new camera technology, Apple Pay and the Animoji feature. She has since removed the video from her channel.
The video showed some classified Apple information, including an employee-only QR code on the phone. Brooke’s vlog of her Apple tour became wildly popular on YouTube, eventually going viral. That’s where the trouble started for her and her dad.
As a result of the video going viral, Apple asked Brooke to take it down. But unfortunately, it was too late - the damage had already been done and millions had seen it by that point. On top of that, Apple fired her father from his engineering job.
After taking down the original vlog, Brooke posted this video as an explanation of what happened. “My dad is the best dad that anybody could truly ask for,” she started. Her father had been working at Apple for around four years, and helped build the iPhone RF and the wireless circuit design.
Brooke says in the video that she and her family had gone out for dinner in the Apple cafeteria that evening and that her dad was privileged enough to already have his own iPhone X, so she filmed herself using it. She says that “plenty of YouTubers” had already posted videos of themselves with the iPhone X, so she didn’t expect that anything bad would come if she were to do the same.
Brooke explicitly says in the video that she didn’t post the vlog to get tons of views. “I had no subscribers, I had no views, but I don’t care because I love to make videos,” she said. “I made this little innocent video that was supposed to be a fun memory of me and my family. That’s all that making videos is to me.”
Brooke says that she’s not mad at Apple for firing her dad, because the incident was an “innocent mistake.” She said that he took full responsibility for not fully disclosing to Brooke that she was not allowed to film on the Apple campus. One can only hope that her dad was able to get another job somewhere after the incident...
If you’re wondering why Brooke’s dad was fired so quickly for a seemingly small thing, it’s because of Apple’s zero-tolerance policy. “When you work for Apple it doesn’t matter how good of a person you are,” Brooke said in her video. ”If you break a rule they just have no tolerance.”
Furthermore, Apple has had issues recently with its products being leaked before the release dates. Another major leak of iPhone X details occurred just the day before its official launch. The employees themselves are under very strict rules on Apple’s campus when it comes to filming, so it make sense that they took swift action when they saw Brooke’s vlog.
This certainly hasn’t been the first incident of an employee being terminated due to their kid’s actions online. A Microsoft employee was also let go after his son posted pictures of the unreleased Xbox 360 online.
It makes sense that Brooke wanted to show the new iPhone off on YouTube, but she probably just wasn’t thinking about the potential consequences.