There are few things more tragic than seeing a defenseless animal caught in a six-pack ring, and if you disagree, take a good, long look at this picture and try not to cry. For added affect, play a sad Sarah McLachlan song while you look at it. Now you're weeping.
"Besides being 100 percent biodegradable, compostable and edible, it has to be strong enough to hold the weight and typical handling of the cans," said Francisco Garcia, Chief Engineer at Entelequia Inc. in a video by New York advertising firm We Believers.
Bo Eaton, co-founder of Saltwater Brewery, has received plenty of support for the idea, not just from customers but from other breweries as well. "I think it's a really neat idea," Mike Harting, CEO of 3 Daughters Brewing, told the Tampa Bay Times. "The industry needs other options, and the fact someone has found one that happens to be eco-friendly, too, that's awesome."
The biggest hurdle Saltwater Brewery faces in making their edible six-pack rings being adopted on a global scale is pricing. The edible rings are slightly more expensive to produce than the plastic rings you currently find in every grocery store.
Eaton, however, is optimistic that enough companies, including large ones like Budweiser, will jump on the edible-ring train. "The kind of support we're being met with, assuming that holds, that could happen," Eaton said.