A 2012 report showed that 65 percent of Millennials drink wine once a week. They also grew up at a time where there were rumors of cork tree deforestation, cork shortage and wine spoilage from the cork itself. That's why they've become fans of alternatives like plastic and aluminum screw caps.
Now that the Boomers are retiring and millennials the ones to pick up the slack in the workforce, big changes have been made. Besides throwing out the cubicle, one study found that 77 percent of millennials want a flexible work schedule over the regular grind. They aren't lazy; they're just more mobile and want to stay engaged.
The Wall Street Journal claimed that millennials are the cause for the drop in interest in running as a competition. This is after a solid two decades of growth. Alternative fitness options like cycling, Crossfit and ballet barre have also killed running's popularity.
Younger people are using liquid soap over the old-fashioned one because they believe they are covered in germs. So even though the overall market for bath and shower products has increased, bar soap sales have declined. This is interesting even though fancy hand wash and plain bar soap are both just as effective at killing bacteria.
Companies in 2016 freaked out when they saw a $200 million dollar loss in profits from light yogurt sales from the previous year. Younger people are turning away from the low-fat products that were advertised as healthy and looking for more natural, protein rich options. General Mills and other food companies are now bringing out more organic products to the grocery stores to fix the problem.
The golfing industry is in decline on a serious level. In 2013 there were 400,000 fewer golfers, with half of it coming from millennials. The main reasons are that it is too expensive, time-consuming and exclusive.
The viewership of the 2016 Rio Olympics was considerably lower than the 2012 London Games — 17 percent. There were plenty of reasons besides the demographic — like say that the Rio Games had serious corruption issues - but NBC still thinks it's Gen Y's fault. They have to figure out how to engage the audience with broadcast and digital options properly.
During a meeting of movie industry heads and insiders, they said that millennials were not going to the theaters as much as they used to. They considered ideas like increasing social media engagement or exclusives as ways to win them back. One considered letting people text while the movie was playing, and the response was not too fun.
You set up the date, the time and where to meet and - yeah, that's all become too much, thanks to online dating. Research has shown that one-third of people who have met online have never actually gone out on a date. They just go get coffee or drinks instead.
There's already a large amount of the American workforce that doesn't use its vacation time in order to keep working - the "working martyr." And millennials are the worse offenders, with 49 percent of work martyrs falling within that age group. They're still pretty worried about job security and still have lots to prove.
The finger-pointing for the UK's decision to leave the EU went in every direction after Brexit, but the Remainers were up in arms when they saw the numbers from the millennial camp. According to polling data, 17 percent of them said they wouldn't vote. As a reminder, the vote to leave only won on a two-percent difference.
There have been plenty of articles calling younger people's refusal to clean up a bowl after eating as a reason why cereal sales are declining. It's also that they're concerned with getting enough protein and fiber in the morning, which can be found in plenty of other breakfast options. Suddenly a sugary bowl of puffs doesn't sound that great.